Hi! I’m Desiree Banugo founder of Chinelo Communications, a digital and social media marketing consultancy for small enterprises. I launched Chinelo 360 in direct response to growing requests from artists and talent entrepreneurs to understand how to succeed online.

The phenomena of the internet and social media has changed the way we consume media, spend money and most importantly find and join tribes. The digital revolution has threatened nearly all old business models especially the media, content and music industries whilst creating untold new opportunities for entrepreneurs.

Artist and talent entrepreneurs in particular can now produce, distribute and promote their art directly to their consumers and fans cheaply and quickly thereby almost eliminating the ‘middleman’ (labels, managers etc) altogether while increasing profit margins.

The Direct to Fan business model, used by many creative entrepreneurs today, is based on an established marketing discipline: Direct Marketing. Since 1997, I have worked as a direct marketing professional across most media including digital marketing. I’ve worked with many brands including technology, dot coms, music and film brands to identify fans, foster relationships, build communities, promote products and services and create ’superfans’.

Chinelo 360’s goal is to serve the artist and talent entrepreneur community by:

simplifying and demystifying how to set up and run an online business and integrated online campaigns

sharing direct to fan strategies and tools proven to work

NOT taking any ownership, in whole or in part of an artist’s copyrights or masters – we’re not a label

giving all our artist partners FULL control of their business, campaigns, budget and creativity

actively supporting the ultimate goal of every artist – to make a living doing what they love

Chinelo 360 can be a partner in your business to help you develop an enterprise plan aligned with your personal and professional goals. We can also devise campaign plans to help you achieve your strategic objectives such as launches, releases, fan acquisition, tour promotion, income generation and more.  Do you need help with starting up, branding, digital & social media marketing, campaign planning & execution, publicity, fan management, product development, creating multiple revenue streams and enterprise optimization? Chinelo 360 can help so that you can get on with what you do best – creating!

Check out the blog for knowledge, tips, case studies and other content to get you started in the right direction. You can also purchase digital books (coming soon) and sessions where we can review your specific situation and needs.  Contact me and leave your details so that we can arrange for an initial no-obligation chat.