The phrase ‘direct to fan’ is starting to pop up everywhere and it’s really important to understand what it is and what it can do for you.

In this video, you’ll discover:

• The advantages of using direct to fan in your artist business will be
• How this strategy effects the music business
• A breakdown of one great case study of direct to fan in action
• Some of the best direct to fan tools for musicians
• A basic direct to fan action plan just for You

I’d like you to have access to the visual part of the presentation so that you can save it to your computer or your portable device. Feel free to download a pdf version and use as you please.

Download: What is D2F? (pdf, 900kb)

Did you like this post? If there’s anything else I should add or if you have any questions, leave your comments below. And please feel free to share this post with your friends.

All surveys submitted by the May 21st, 2010 will be submitted into a Free Prize Draw for 3x 1hr Sessions with me for FREE (value $750). To be entered, please supply your email address at the end of the survey. Terms apply.

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If you’re serious about Music and the business of Music then, the Liverpool Sound City Music Conference is the date to add to your calendar!

Over 1,000 music business delegates including promoters, booking agents, managers,  record labels, PR companies, publishers and media are represented from all over the world making it the place to meet and network.

There is an exciting schedule of panel discussions, special events and keynote sessions with Iconic music business legends and figureheads. You’ll have access to networking events, round table discussions and the full live festival programme of over 400 live acts, showcasing the best in emerging new talent on the music scene.

Create Sound City, new for 2010, is aimed at anyone starting their career in music – whether you are a musician, manager or just interested in getting involved in the industry. This will be a varied programme of talks, seminars, and panels that will open the door to the many opportunities that exist and really help you get started in the music industry.

Go to the Liverpool Sound City website for more information.

This year, Popkomm 2010 – marketplace, festival, conference and B2C -  will be part of the ‘Berlin Music Week‘, (6 – 12 September) at Airport Tempelhof. The event will introduce all facets of the capital’s music industry and culture to international visitors and music business professionals.

Exclusive showcase events will take place at the Popkomm Festival during the daytime. Check for latest information about the festival at http://popkommlive.com. The conference is organised by a2n and will also take place at Airport Tempelhof.

All Slots are open: Labels, management teams, publishers and artists can now apply to take part in this prestigious showcase festival (deadline for applications is 30 April), book their lounge (Early Bird till 31 May, deadline for applications is 15 July) and register as a trade visitor.
Go to the PopKomm website for more information.

I have consulted and worked with many companies, corporates, entrepreneurs, artists, talent and start-ups on how to integrate online marketing strategies into their business plans for many years and I work from 5 essential principles:

• Your Big Idea -  We explore your creative idea and craft a sustainable enterprise plan
• Your Fans – Who are they, why do they like you and how to find them
• Identifying Your Value – Establishing and creating a ‘value stream’ for your fan base
• Getting Fan Attention – Building or enhancing your brand equity both online and offline
• Let Fans Pay You – Identify monetization opportunities and develop multiple revenue streams

You can engage Chinelo 360 in several ways:

• Sign up for the free Chinelo 360 newsletter (use the subscribe form in the sidebar)
• Subscribe to the free blog via RSS, email or my social profiles on Twitter, Facebook and LinkedIn
• Request a mini session (consultation) to get your own creative enterprise plan
• And coming soon I will release information products, workshops and services to support your business

So if you’re an artist, musician, comedian, photographer, model, writer, author, songwriter, media personality or any type of creative professional, Chinelo 360 can inform, help and support you.

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